Team Supercrew was created to bring fun, adventure, and connection to emotional learning.

Our goal is to help kids understand and regulate big feelings in ways that feel natural and age-appropriate. We do that through engaging stories, relatable characters, and play—because that’s how kids learn best!

When they connect with a character in a story or act something out through pretend play, they’re not just having fun—they’re building emotional skills they can carry into everyday life.

We know this kind of learning works best when grown-ups are part of the process too. That’s why we create not only books, toys, and resources for kids, but also simple tools and gentle guidance for parents and caregivers—available anytime on our website.

So kids feel seen, supported, and empowered—and grown-ups feel more connected to the kids they’re raising.

We welcome you to explore Team Supercrew and meet the characters that are empowering kids and families around the world!