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Team Supercrew

Team Supercrew
Mission

Team Supercrew

Team Supercrew was created to bring fun, adventure, and connection to emotional learning.

Our goal is to help kids understand and regulate big feelings in ways that feel natural and age-appropriate. We do that through engaging stories, relatable characters, and play—because that’s how kids learn best!

When they connect with a character in a story or act something out through pretend play, they’re not just having fun—they’re building emotional skills they can carry into everyday life.

We know this kind of learning works best when grown-ups are part of the process too. That’s why we create not only books, toys, and resources for kids, but also simple tools and gentle guidance for parents and caregivers—available anytime on our website.

So kids feel seen, supported, and empowered—and grown-ups feel more connected to the kids they’re raising.

We welcome you to explore Team Supercrew and meet the characters that are empowering kids and families around the world!

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Team Supercrew

From the Community

"I bought these for my 3yo son who struggles with his emotions and he loves them! He loves superheroes and even said, “Thank you Mom for getting me these books. I really like them!” It melted my heart and now we’ve been reading them every night.”

Ashley

“The SOS Kit is the most concise and thoughtfully laid out guide for understanding and managing emotions I have seen. I'm gifting this to each of my grown sons as they navigate parenting their own little people.”

Lori K.

"We recently moved, and my four young children have had a hard time getting along and regulating emotions. They came home from school to see these plushies, books, and capes, and were so excited. They have been playing with them every day since, and I often hear them referencing the books and cheering each other when another is having a hard time.”

Molly A.

"Team Supercrew makes emotions easy to understand. Until now, my son couldn’t grasp the word “frustrated,” but now he easily connects it to his feelings about having a new sister. His nightly routine involves asking mom to snuggle, watch Jeopardy!, and read Benny the Brave. Thank you so much!"

Maria D.

"My 2 year old granddaughter loves them. The illustrations and messages are so sweet and there are limited words on each page, which is nice for this age! The subject matter will be relevant forever so these books will be part of her library for many more years to come. And the Chloe doll is so cute!"

Carrie P.

"After reading the books about 3 times, I noticed my 4 year old now tries to take deep breaths like Chloe the Calm and he is starting to express himself and tell us why he doesn't want to do certain things, instead of getting upset."

Jackie M.

"My daughter loves these books! They are really helping with her emotions and help with going to daycare each morning. They really do help toddlers learn how to deal with each situation.”

Christina R.

"These books, cards, dolls, and capes are so cute and well-thought-out! I have two littles who sometimes struggle with emotions and communicating them, and these products help them understand their emotions a little better and how to work through them. It's a great little series!"

Allie T.

"Purchased for my 4 & 2 yr old. They love it and request we read these every night before bed. Definitely their favorite out of their ginormous selection of books."

Jenny

"This series is a true gem for helping children understand and manage their emotions in a kind and gentle way. My daughter asks to read them again and again. It's a great tool not only for fun bedtime reading, but also for emotional development. Highly recommend for parents and educators alike!"

John B.